My name is Christina Moore. I am a tool-smith. For over thirty years, I design and build the tools of the modern economy. My craft and the practice of it evolved from an older time with people working over flames, and forges, and whacking things with hammers. 

I design, build, host, and support software. Software is the most ubiquitous tool of our economy and likely the least visible. You may be listening to my podcast on a computer weighing 200 grams – your mobile phone. In the recent six decades, tool smiths like me have put software into the tiniest of items. We have moved software from floppy disks to phone then into The Cloud.

In this podcast, I will explore The Cloud as an evolutionary grow stage of how we manage information and data. By we, I do mean all of us, not just the geekier amongst us. I will explore The Cloud and how it interacted with the design, development, and launch of a new business venture. Two stories for the price of one.

Who is my audience? Let’s start with the curious; curious about technology; curious about history; curious about business processes and entrepreneurship; curious about invention and product development; curious about science. 

My stories involve people pushing the margins of technology and exploring. We explore and fail. We explore and change directions.

From the first days of this project, I journaled my experiences as a business owner and technologist. I observed a subtle and massive (is that possible) shift in the architecture of software. 

In 1982, Tracy Kidder published a book called “The Soul of a New Machine”. He precisely captured the transition between the traditional big-iron landscape of the computing industry as we adopted smaller desktop units. During 2019 and 2020, I recognized that software and hardware had again made a similar step forward. In homage to Mister Kidder’s insights and timing that have named this work: “The Soul of an Internet Machine”